Review
Review Coding: Turning Feedback Into Action
Comments only help when it is clear what should happen next. Coding turns feedback into concrete work on the text.
Feedback on business plans is often scattered across document comments, coaching notes, chat histories and spontaneous remarks. Teams lose the thread.
VentureProof uses qualitative coding as an ordering system.
Red: Repair
Red marks a passage that is logically or factually risky: contradiction, faulty conclusion, unsupported number, broad target group or financial assumption without basis.
Red does not mean “bad”. It means the passage should not be exported unchecked.
Yellow: Clarify
Yellow means the direction is promising, but the statement is not actionable yet: vague wording, unclear terms, missing decision or no prioritization.
Blue: Understand
Blue marks a need for understanding. The team can ask the AI or coach to explain a source, concept, passage or comment.
Green: Substantiate
Green marks claims connected to evidence: study, interview note, pilot data, report, internal document or financial derivation.
Coding prevents feedback from staying subjective. Each mark answers what to do next: repair, clarify, understand or substantiate.